As much as you may like to think you’re the only client on your agency’s roster, in reality it’s a very good thing for you that you’re not. Asking what your agency is working on for their other clients will give you a sense of untapped creative. […]
What was once state-of-the-art or award winning, now may not even qualify you for the competition. Allow your marketing agency to keep you current. […]
Once you’ve finished a significant project with your marketing agency, take time to evaluate how things went. This postmortem review can help you both make the next project even better. […]
There are many reasons to have routinely scheduled status meetings with your marketing agency, this list of 6 is simply a starting point. Early in my career I was part of the account team servicing my agency’s largest client. Though I was on the lowest rung of the account service ladder with the title of Account Coordinator, I still was involved in all of the meetings – and there were a lot. […]
The internet and technology allow you to work with your full service marketing firm remotely, but there are at least four times you should sit down in person with your agency. […]
If you’re using more than one firm for marketing activities, introduce them and make them a cohesive team. You’ll save yourself time and reap the benefits of teamwork. […]
