When does Headcount Matter for a Full Service Marketing Agency?
The number of staff an agency employs used to be a primary way to gauge an agency’s capabilities. While that still holds true to some extent, in the digital era and the gig economy, full-time staff headcount is less of an accurate metric of a marketing firm’s capacity. […]
Perception is Reality – The Gold Label Story
This tale of me duping my friends into drinking $5 whisky under the guise of it being $130 whisky, serves to underscore what I believe to be a basic truth, the fact that perception is reality – never more true than in marketing. […]
Allow Your Agency to Act as Your Agent
Advertising companies were originally called an “Agency” because they acted as their client’s agent. The industry has trended away from this as we’ve become more full service marketing firms providing services far above and beyond just advertising, but the need to keep your agency engaged proactively on your behalf, remains the same. […]
The Value of Having Your Agency Source Production
Asking your full service marketing firm to source production of your marketing materials can save you time, money and frustration. As your partner they have your best interests in mind, and sourcing production yourself can have pitfalls. […]
Ask Your Full Service Marketing Firm What They Do For Their Other Clients
As much as you may like to think you’re the only client on your agency’s roster, in reality it’s a very good thing for you that you’re not. Asking what your agency is working on for their other clients will give you a sense of untapped creative. […]
Don’t Rest on Your Laurels – Let Your Marketing Agency Keep You Current
What was once state-of-the-art or award winning, now may not even qualify you for the competition. Allow your marketing agency to keep you current. […]