The number of staff an agency employs used to be a primary way to gauge an agency’s capabilities. While that still holds true to some extent, in the digital era and the gig economy, full-time staff headcount is less of an accurate metric of a marketing firm’s capacity. […]
This tale of me duping my friends into drinking $5 whisky under the guise of it being $130 whisky, serves to underscore what I believe to be a basic truth, the fact that perception is reality – never more true than in marketing. […]
Asking your full service marketing firm to source production of your marketing materials can save you time, money and frustration. As your partner they have your best interests in mind, and sourcing production yourself can have pitfalls. […]
As much as you may like to think you’re the only client on your agency’s roster, in reality it’s a very good thing for you that you’re not. Asking what your agency is working on for their other clients will give you a sense of untapped creative. […]
What was once state-of-the-art or award winning, now may not even qualify you for the competition. Allow your marketing agency to keep you current. […]
Once you’ve finished a significant project with your marketing agency, take time to evaluate how things went. This postmortem review can help you both make the next project even better. […]
Successful branding is due to consistency. Much like a Haiku, good marketing requires establishing a form, then excelling at being creative within it. I remember back to high school English class and the exercise of writing a Haiku. A traditional form of Japanese poetry comprised of a 17-syllable verse consisting of three lines of 5, 7, and 5 syllables. […]
There are many reasons to have routinely scheduled status meetings with your marketing agency, this list of 6 is simply a starting point. Early in my career I was part of the account team servicing my agency’s largest client. Though I was on the lowest rung of the account service ladder with the title of Account Coordinator, I still was involved in all of the meetings – and there were a lot. […]
Today’s marketing tools of the trade include a wide variety of software applications. Being informed of the types used is beneficial to those who work with marketing agencies. Underlying the big ideas at any marketing firm is professional software. Software has replace handcrafted works made from Letraset or marker comps for client presentation. Today’s industry-standard is Adobe’s Creative Cloud. […]
Imitation is the sincerest form of flattery. However, don’t let imitation cross the line into plagiarism. […]
