There are many reasons to have routinely scheduled status meetings with your marketing agency, this list of 6 is simply a starting point. Early in my career I was part of the account team servicing my agency’s largest client. Though I was on the lowest rung of the account service ladder with the title of Account Coordinator, I still was involved in all of the meetings – and there were a lot. […]
Prescription without diagnosis is malpractice. Tactics without a strategy are at best educated guesses, so don’t let your marketing agency act without a plan. […]
Embrace open communication with your agency and divulge your company’s trade secrets, as needed and with an NDA. This inside scoop creates higher quality work. I was asked recently by a former client how business was going and if the agency was working on anything interesting. The short answer was we have several new projects in the hopper along with a few recent additions to our client roster — but that’s about where I left it. […]
The internet and technology allow you to work with your full service marketing firm remotely, but there are at least four times you should sit down in person with your agency. […]
Marketing agencies provided with clear project specifications should be able to estimate +/- 15%; considered by many in the industry to be normal and customary. “How much will this cost?” is a question many clients and prospects ask, with good reason. While not the only deciding factor on proceeding with a project, costs definitely play a role. […]
BY MATTHEW BIRCHARD Creative work often must be reviewed by someone other than the individual directing and managing the project. You should ensure that reviewer has been properly briefed so they are qualified to comment on the work. […]
