The Value of a Project Postmortem with Your Marketing Agency
Once you’ve finished a significant project with your marketing agency, take time to evaluate how things went. This postmortem review can help you both make the next project even better. […]
Challenge Your Marketing Agency to Find Freedom Within The Form – The Branding Haiku
Successful branding is due to consistency. Much like a Haiku, good marketing requires establishing a form, then excelling at being creative within it. I remember back to high school English class and the exercise of writing a Haiku. A traditional form of Japanese poetry comprised of a 17-syllable verse consisting of three lines of 5, 7, and 5 syllables. […]
Six Benefits of Weekly Status Meetings with Your Marketing Agency
There are many reasons to have routinely scheduled status meetings with your marketing agency, this list of 6 is simply a starting point. Early in my career I was part of the account team servicing my agency’s largest client. Though I was on the lowest rung of the account service ladder with the title of Account Coordinator, I still was involved in all of the meetings – and there were a lot. […]
Understanding Software Types Used by Full Service Marketing Firms
Today’s marketing tools of the trade include a wide variety of software applications. Being informed of the types used is beneficial to those who work with marketing agencies. Underlying the big ideas at any marketing firm is professional software. Software has replace handcrafted works made from Letraset or marker comps for client presentation. Today’s industry-standard is Adobe’s Creative Cloud. […]
R&D – Ripoff and Duplicate – Avoiding Plagiarism with Your Full Service Marketing Firm
Imitation is the sincerest form of flattery. However, don’t let imitation cross the line into plagiarism. […]
Marketing Agency Price Quotes vs. Estimates – Know the Difference
The terms ‘quotes’ and ‘estimates’ are often used interchangeably, but their distinctions influence potential costs you may incur for a project. Knowing the difference can be key to cost visibility. […]