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Logo Design 101 – An Overview of Logo Types

BY MATTHEW BIRCHARD

With the formation of a new company, a new logo is a top priority.  A good logo design helps to differentiate a company in the marketplace, becomes the cornerstone of overall company branding, and will see long-term use across a variety of media.  Therefore, good logos need to be powerful and make an instantaneous and memorable impact. Logos can be grouped into a few basic types which are briefly described below.