BY MATTHEW BIRCHARD
With the formation of a new company, a new logo is a top priority. A good logo design helps to differentiate a company in the marketplace, becomes the cornerstone of overall company branding, and will see long-term use across a variety of media. Therefore, good logos need to be powerful and make an instantaneous and memorable impact. Logos can be grouped into a few basic types which are briefly described below.
The company is represented by a very simple graphic, typically an abstract design that may carry with it deeper meaning, but something immediately associated with the company. Mark/Symbol designs are best suited for long-term use with the financial resources to develop recognition for the logo. Good examples are:
These logos are primarily text based. Typically stylized, specialized fonts to form the company name into a graphically image, through repeated use it becomes recognizable. Good examples are:
Perhaps the most commonly used logo type, these combine the elements of the first two logos into a unified design. They offer the flexibility to use only the Mark/Symbol on its own when needed, however the proper investment in the overall branding is needed to make the Mark/Symbol recognizable. Good examples are:
The most complex logos are those that contain words within a graphical element to form a complete emblem or illustrated design to represent the company. They can be very recognizable and allow for the greatest design flexibility and also provide a great opportunity for uniqueness. Good examples are:
Looking for guidance or just need to bounce an idea off someone new? Contact Matt Birchard directly at: 503-297-1791 ext. 1 or via email.