Project Description

Daimler Truck Financial

The agency’s longest-standing client, Rains | Birchard Marketing has provided nearly every sort of marketing support imaginable to Daimler Truck Financial in the 15 years we’ve been fortunate to count them as a client on our roster. While the agency’s role has evolved as Daimler Truck Financial has grown, we maintain an institutional knowledge base of the marketing work done over the span of years. With such deep experience comes a literal shelf full of past work samples. Many of the old ones seem dated (because they are!) yet they offer an insight into the Brand Guideline in force at the time and even the company name. During our work together, Daimler Truck Financial has officially had five names and seven logos, in part due to the merger and eventual uncoupling of Daimler and Chrysler. Carrying with that were various iterations of corporate Design Guidelines.

Our work for Daimler Truck Financial has made the agency an expert in marketing vehicle financing. We’re also expert in the commercial trucking business, thanks in large part to our work here. We also are very good at adhering to established brand standards, and maintaining good stewardship of every brand we work with is important to us.