Working with startups is exciting, fun and challenging. But first, everyone needs to do their homework, and even then sometimes things don’t work out. Here’s an overview of the startup Kestrel that failed to launch.
The problem: A friend of the agency referred us to a man who came to us with an idea. He had the necessary manufacturing connections and finances to launch a new business, but he needed help to build a brand for a company that did not yet exist.
The solution: Through market research and collaboration with our new client, we determined where we wanted to be in the market and more importantly, who we wanted to be.
The result: For six months we worked off and on as time and our client’s availability allowed as he travels constantly. We chose a name, we detailed our competition and their marketing, we came up with a strategy and business model, and finally we gave the business it’s identity. Below is an example of the work. Work, that without this case study, unfortunately would not see the light of day. We are grateful for the opportunity to have worked on this project, but also disappointed it didn’t work out for many reasons. We hope you like it.