Featured Case Study: Kestrel
Kestrel was designed to be an industry-leading active lifestyle brand. The first line of this brand was to be Kestrel Sunglasses, a premium supplier of lifetime warrantied polarized sunglasses with a focus on design and supported by top-tier customer service. They were to be distributed and marketed to top industry retailers supported by high-profit margins, incentivizing sales associates, and attractive retail display systems. Click to see the full case study and a selection of our designs.