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You might be thinking “branding” is a fancy term for “logo.” Ya know, that thing that sits idly by in the top left corner of website, or dead center of a business card. Though you can think that all you want, it won’t make you any less wrong. Sorry, but the truth hurts.

A brand is more than a mere visual representation of your company’s name. It’s actually the personality, the identity, and the heart and soul of your product, company or service. Though logo designs, tagline development, colors and shapes are used to visually illustrate your company’s brand, it’s not the whole shebang. (But in all honesty, it doesn’t hurt if your logo happens to be cute, too.)

Our personal motto here at Rains | Birchard Marketing is simple: What’s the point of having a drop-dead gorgeous website and stellar marketing materials if your customers don’t know about you, or worse, can’t find you? This, my friend, is where a marketing strategy comes into play.

A marketing strategy is the solid foundation you need to establish the growth of your company for the long-term. To get in front of your customer’s eyes, you need an optimized website that shows up in search results, a  concrete search engine marketing plan, a public relations team that can mange your social media persona, and so much more. Luckily for you, we do all of that an so, so much more.

With so much design mediocrity out there in the form of illegible typefaces, puke-y color palettes and over-exposed kitten photos using poor grammar and spelling habits, it’s no wonder everyone who has Microsoft Word installed on their computer thinks they, too, can be a savvy, cutting-edge Graphic Designer. To that we say, “You get what you pay for.”

When your product or company is represented in a haphazard way, whether it’s through clunky design elements, botched printing jobs, or a website that doesn’t get any traffic because search engines can’t read the code your 14-year old nephew wrote for free, your customers won’t take you seriously, buy your product or trust your brand. Thems the breaks, folks. Hire some professionals, (like us.) Just sayin’.

Time to peel back the curtain of traditional (print) advertising and offer your brand to the world by utilizing every single friggin’ social and digital marketing platform you can find. Yeah, we know it can be exhausting keeping up the FaceSpace and MyBooks of the world, but this technology isn’t going away anytime soon, and if your brand doesn’t embrace these mediums now, it’s a matter of time before your company’s marketing efforts are completely obsolete.

The time is now to showcase your company’s personality and reveal that there is an actual person behind the business. Let us help you start a blog, make a video, and write a mobile or Facebook application. Trust us, it pays to be social.