Successful branding is due to consistency. Much like a Haiku, good marketing requires establishing a form, then excelling at being creative within it. I remember back to high school English class and the exercise of writing a Haiku. A traditional form of Japanese poetry comprised of a 17-syllable verse consisting of three lines of 5, 7, and 5 syllables. […]
Imitation is the sincerest form of flattery. However, don’t let imitation cross the line into plagiarism. […]
The internet and technology allow you to work with your full service marketing firm remotely, but there are at least four times you should sit down in person with your agency. […]
With branding, few things are more important than consistency. Seize your authority and enforce correct brand usage across your organization; grant power to your full service marketing firm to help you. A brand is an intangible asset. It is created through a myriad of customer touch points developed over a span of time. Brands require nurturing to maintain and can often become a company’s most valuable asset. […]
A common temptation is to provide very literal direction on design projects, but this may prevent you from benefiting from the firm’s complete creativity and expertise. […]
Everyone makes mistakes, but avoiding these 5 common ones will help save time, money and make working with a marketing firm more successful. […]
BY MATTHEW BIRCHARD Creative work often must be reviewed by someone other than the individual directing and managing the project. You should ensure that reviewer has been properly briefed so they are qualified to comment on the work. […]
