If you have a budget in mind, share it with your full service marketing agency.

BY MATTHEW BIRCHARD Clients sometimes don’t want to disclose their budget to their agency, but knowing this parameter of a project is vital to its success. One of the first questions I always ask a client when we’re discussing a new project is: “What’s the budget for this?”  This isn’t asked just so I can estimate to that full amount.  In truth, knowing the budget for a project helps me to understand the importance of the project in my client’s mind. […]