Stop renting! 6 items to buy then abandon at your next trade show.

BY MATTHEW BIRCHARD With rental rates oftentimes far above retail purchase prices, there are a number of trade show items it’s actually cheaper to throw away at the end of a show. […]

By |Blog|

Outsourcing to a marketing agency can be more effective than employing a Marketing Manager

BY MATTHEW BIRCHARD For the same money you’d pay an employee to manage your marketing you can hire an agency team to actually do the work. Salary.com shows that an average Marketing Communications Manager in Portland, Oregon earns $85,606 in salary per year (as of July 2012).  But add in bonuses, taxes and the value of benefits and the total compensation jumps to $126,576.  Businesses have to evaluate the ROI on an employee who costs $10,000 per month – is payroll the best use of funds? […]

By |Blog|

Logo Design 101 – An Overview of Logo Types

BY MATTHEW BIRCHARD With the formation of a new company, a new logo is a top priority.  A good logo design helps to differentiate a company in the marketplace, becomes the cornerstone of overall company branding, and will see long-term use across a variety of media.  Therefore, good logos need to be powerful and make an instantaneous and memorable impact. Logos can be grouped into a few basic types which are briefly described below. […]

By |Blog|

QR Codes & Marketing

BY MATTHEW BIRCHARD What is a QR Code? QR Code stands for “Quick Response” and it’s a two dimensional barcode that can contain a variety of information, readable by either dedicated QR Code readers or most smart phones that include a camera. Developed in 1994 by a subsidiary of Toyota for the purpose of tracking vehicle parts during manufacturing, QR Codes can store alphanumeric characters such as a URL, plain text, phone numbers or SMS. They are also very useful for marketing and promotions and can be displayed on a variety of media, from print ads, trade show displays, billboards, apparel and more. Marketers simply display their QR Codes in a manner where they are easily scannable by their target audience. Here are some example uses: […]

By |Blog|

Agency Compensation Methods – A Common Question

BY MATTHEW BIRCHARD A common question we’re asked when talking with prospective clients is how our services are paid for.  In general terms, we provide professional services that are billed based upon calculations of time spent multiplied by an hourly rate; the same as a lawyer, doctor, plumber or electrician would.  We’re highly skilled in the services we provide to our clients, and our rates are commensurate with our abilities and by and large tend to be on par with industry norms.  But, to someone who has not worked with a marketing or advertising agency before, there are often questions about how we place value on creative work.  This brief overview should answer the basics. […]

By |Blog|

If you market geographically, the Postal Service has a new tool for you

BY MATTHEW BIRCHARD As an agency, we’ve helped many clients who’s sales depend upon customers walking into their brick and mortar location(s).  Their geographic location(s) heavily influence our marketing strategy.  Oftentimes, to drive traffic we look to various media opportunities where we can place a well-crafted message to entice customers into our client’s businesses.  Particularly if our client has a mass-appeal consumer product that most anyone can utilize, we’ll consider outdoor media (billboards, bus signs, etc.) as well as broadcast like TV and Radio.  Problem is, in some localities outdoor media is almost non-existent due to local ordinances prohibiting billboards. And in many cases TV and Radio may just have too much waste to have a valuable ROI.  Online advertising and social media are all well and good, but with both it’s hard to target by location.  So, direct mail continues to be a powerful part of the marketing mix for a lot of businesses. […]

By |Blog|

The Importance of The Gutter

BY MATTHEW BIRCHARD My job as General Manager does not bestow upon me a designer’s credentials; however a decade spent looking over the shoulders of talented co-workers has taught me much about what goes into good design and layout.   My first lesson in design came long before I chose Marketing as a profession; it was given to me in high school. […]

By |Blog|