What to Do When or If Your Full Service Marketing Firm Resigns

More often than not clients end relationships with their agency, but occasionally it’s the other way around.  Here’s some tips if you find yourself on the receiving end of an agency resignation letter. I’ve been at this long enough that I’ve resigned a few accounts in the course of my career.  Trust me when I say it’s never a decision I’ve come to lightly.  There’s a sense of failure on my part that I and my agency couldn’t live up to whatever the ideal was that initially brought us together with our client. […]

By | May 15th, 2014|Categories: Agency Selection, Blog|

Difference Between Net and Gross Rates for Media Purchased by a Full Service Marketing Firm

When your agency buys media on your behalf, you’ll be quoted a Gross rate.  The agency will pay a lower Net rate, yet the Gross rate should be the same price you’d pay if you purchased directly. […]

By | April 24th, 2014|Categories: Agency Compensation, Blog|

Selecting a Full Service Marketing Firm that’s Service Agnostic

When hiring a full service marketing firm, selecting an agency partner that won’t pigeon hole you into their solution is important. The old adage that “if you have a hammer, every problem looks like a nail” rings true for marketing services and agencies.  I believe it’s important that the marketing partners you select aren’t always holding a hammer. […]

By | April 18th, 2014|Categories: Agency Selection, Blog, Marketing Strategy|
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