The Value of a Project Postmortem with Your Marketing Agency

Once you’ve finished a significant project with your marketing agency, take time to evaluate how things went. This postmortem review can help you both make the next project even better. […]

By | June 17th, 2015|Categories: Blog, Marketing Strategy, Teamwork|

Challenge Your Marketing Agency to Find Freedom Within The Form – The Branding Haiku

Successful branding is due to consistency. Much like a Haiku, good marketing requires establishing a form, then excelling at being creative within it. I remember back to high school English class and the exercise of writing a Haiku. A traditional form of Japanese poetry comprised of a 17-syllable verse consisting of three lines of 5, 7, and 5 syllables. […]

By | January 29th, 2015|Categories: Blog, Creative Direction|

Understanding Software Types Used by Full Service Marketing Firms

Today’s marketing tools of the trade include a wide variety of software applications. Being informed of the types used is beneficial to those who work with marketing agencies. Underlying the big ideas at any marketing firm is professional software. Software has replace handcrafted works made from Letraset or marker comps for client presentation. Today’s industry-standard is Adobe’s Creative Cloud. […]

By | November 12th, 2014|Categories: Blog, Technical Topics|

R&D – Ripoff and Duplicate – Avoiding Plagiarism with Your Full Service Marketing Firm

Imitation is the sincerest form of flattery. However, don’t let imitation cross the line into plagiarism. […]

By | November 5th, 2014|Categories: Blog, Creative Direction, Marketing Strategy|

Marketing Agency Price Quotes vs. Estimates – Know the Difference

The terms ‘quotes’ and ‘estimates’ are often used interchangeably, but their distinctions influence potential costs you may incur for a project. Knowing the difference can be key to cost visibility. […]

By | October 28th, 2014|Categories: Agency Compensation, Blog|
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