Allow Your Agency to Act as Your Agent

Advertising companies were originally called an “Agency” because they acted as their client’s agent. The industry has trended away from this as we’ve become more full service marketing firms providing services far above and beyond just advertising, but the need to keep your agency engaged proactively on your behalf, remains the same. […]

By | May 18th, 2017|Categories: Agency Compensation, Agency Selection, Marketing Strategy|

The Value of Having Your Agency Source Production

Asking your full service marketing firm to source production of your marketing materials can save you time, money and frustration. As your partner they have your best interests in mind, and sourcing production yourself can have pitfalls. […]

By | March 16th, 2017|Categories: Agency Compensation, Blog, Production|

Ask Your Full Service Marketing Firm What They Do For Their Other Clients

As much as you may like to think you’re the only client on your agency’s roster, in reality it’s a very good thing for you that you’re not. Asking what your agency is working on for their other clients will give you a sense of untapped creative. […]

By | March 18th, 2016|Categories: Blog, Marketing Strategy, Teamwork|

Don’t Rest on Your Laurels – Let Your Marketing Agency Keep You Current

What was once state-of-the-art or award winning, now may not even qualify you for the competition. Allow your marketing agency to keep you current. […]

By | January 4th, 2016|Categories: Blog, Marketing Strategy, Teamwork|

The Value of a Project Postmortem with Your Marketing Agency

Once you’ve finished a significant project with your marketing agency, take time to evaluate how things went. This postmortem review can help you both make the next project even better. […]

By | June 17th, 2015|Categories: Blog, Marketing Strategy, Teamwork|

Challenge Your Marketing Agency to Find Freedom Within The Form – The Branding Haiku

Successful branding is due to consistency. Much like a Haiku, good marketing requires establishing a form, then excelling at being creative within it. I remember back to high school English class and the exercise of writing a Haiku. A traditional form of Japanese poetry comprised of a 17-syllable verse consisting of three lines of 5, 7, and 5 syllables. […]

By | January 29th, 2015|Categories: Blog, Creative Direction|
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