What Do Stock Photos Really Cost?
BY MATTHEW BIRCHARD Businesses wanting to maximize their marketing spend often opt to cut out a photography budget in favor of stock photos. But this ends up being a penny wise and a dollar foolish. Our agency used to have good working relationships with a number of photographers and would routinely manage photo shoots for our clients. Everything from in-studio product shots to staged locations with hired talent. Design often needs photos and the old adage that a “picture is worth a thousand words” still holds true. However, what has happened is now the pictures often tend to be low-cost stock photos purchased online. […]